Building Usable Brands

Creating measurable business value

Our main goal is a simple one: to create long-term relationships which create real, measurable results for you and strengthen your brand and business. This work ethic has paid off for us with a client-retention rate of nearly 100% and a continuously growing business.

Usability is important for any size business, and all people should benefit from usable and accessible technology.

Projects in our portfolio span from Internet and Extranet sites to corporate Intranets as well as stand-alone web applications and software. Our clients include companies such as World Vision Deutschland, Deutsche Post, Lloyds TSB and many more. More information is available in our Case Studies.

User experience design process

A good user experience is not a "nice-to-have" but rather a pivotal factor for long-term business success. Companies which manage to bridge the gap between usability and branding as well as between marketing and product development will be leaders in their field. A holistic approach is indispensable, particularly in times where internal division of labor continues to grow.

Our work - our passion

Vera Brannen founded Brannen Usable Brands in 2004. She is a Brand Experience Design Expert. Her holistic and cross-departmental approach is clearly reflected in the comapy's motto: Building Usable Brands.

Vera Brannen is a welcome speaker at international conferences, and she is an active member of the Usability Professionals’ Association. She was vice president of the German Chapter in 2007. In a time in which new products and services continuously challenge existing usability benchmarks she ensures that she remains informed about new developments and methods.

Florian Nyffenegger is a member of the Brannen Usable Brands team since 2010. As a project manager for new media he is responsible for conceptual work and the coordination between creation and implementation. With his background in internet media and communication technologies, marketing and design, he acts as a link between the various project stakeholders to ensure an optimal result. As an open minded thinker he questions, proposes new approaches and stimulates creativiy. His clear focus on customer needs provides enhanced business value and consumer satisfaction.

The deep level of experience and knowledge of our team members ensures an independent, self-confident and efficient work ethic. All team members are trained in our processes and various tools in order to assure an equal approach and consistent results. Ongoing training in this fast moving business is also pivotal to our success and part of our business philosophy. This ensures that we are always at the forefront of the latest innovations.