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"Especially when you are constantly working on a site, it is crucial to get external input in order to stay focused on your customers' needs.
The usability test results gave invaluable insight into the different expectations of our two main target groups and served as a guide for our team during the relaunch phase. After the relaunch we had a second usability test conducted for our own quality assurance. The results of the follow-up usability test proved that we had significantly improved the web site and successfully defined our future roadmap. Thanks for the excellent collaboration!"
Dr. Norbert Lohan
Project Manager,
VDI nachrichten ingenieurkarriere.de
Interested? What next?
Contact us to discuss how your Web site, Intranet or software can profit from a user centred design approach.
Switzerland: +41 (0)44 297 70 74
Germany: +49 (0)69 4289 3784
Usability for diverse target groups
The VDI Association of German engineers is, with its 135,000 members, one of the largest technical associations in Europe. We supported VDI in substantially increasing the usability of their comprehensive job portal.
Our task
The website has two main target groups. In the B2B sector the target group consists of people who are responsible for the recruitment of engineers. In the B2C sector the site addresses any engineer currently looking for training or a new job. We were asked to assess the entire site regarding usability. (For Sinergia Consulting)
Our solution
We tested with two groups - people from HR departments who are interested in placing a job advert on the site and engineers who are looking for a new job.
The result
The results revealed that the two target groups had widely varying needs and expectations of the site - they even responded differently to the current wording of the site. We were able to give in-depth recommendations especially regarding how to optimise the job search areas and the process flows for placing an advert.
VDI used the results of our test as a basis for the internal relaunch of their website. After the successful relaunch we were asked to perform a comparative usability test using the same metrics as in the initial test. The results revealed that VDI was able to improve some major usability flaws, and user satisfaction had increased.
As a result of the relaunch the Web site now has a much clearer structure, and VDI has received many fewer support calls.
